Regular optimization of your campaign(s) is a vital aspect of PPC management. Without it, you're going to have underperforming areas that cost you a considerable amount. Alongside our scripts that alert us of any sudden changes outside of our control (from you, the Google Ads sales team or someone else with access), we also go through and optimize your campaign weekly. This includes:
Campaign Headers & Descriptions
Target Keywords
Technical Checks
Conversion Checks
CPC Checks
Revision History Checks
How To Check What Ranked Is Doing
Google has a detailed log of any changes made to your campaign in the 'Change History' section of your account. This updates daily and will give you the assurance needed that we are doing our job.